The ‘Qingdao Premium’ group has traveled overseas to participate in exhibitions and secure orders, having secured 600 million yuan in intended orders since the beginning of this year.

Group of ‘Qingdao Premium Products’ Enterprises Attends Overseas Exhibition to Secure Orders
Since the beginning of this year, the group has secured 600 million yuan in intended orders. Next year, it will cover 12 international exhibitions.
Qingdao Daily/ Guanghai News: During the National Day and Mid-Autumn Festival holiday, many Qingdao foreign trade professionals did not stop their efforts to ‘go overseas and secure orders’. From October 4th to 8th, the Qingdao Municipal Chamber of Commerce organized 21 foreign trade enterprises in the food industry to participate in the 2025 Anuga FoodTec Exhibition in Cologne, Germany. The unified image design of the ‘Qingdao Premium Products’ exhibition area attracted the attention of many European customers.

From October 4th to 8th, the Qingdao Council for the Promotion of International Trade organized 21 foreign trade enterprises in the food industry to participate in the 2025 ANUGA food exhibition in the form of the “Qingdao Excellent Products” exhibition area.

The Cologne Food Expo is one of the largest food industry exhibitions in the world. The exhibition area of this year’s exhibition reaches 290000 square meters, gathering over 8000 participating companies, setting a new historical high since the establishment of the exhibition. On the first day, we received over 500 customers and received more than 30 million yuan in intended orders, “said the person in charge of the Qingdao Council for the Promotion of International Trade. The high-quality overall image building effectively enhanced the international brand awareness of” Qingdao Youpin “, and we hope to fully utilize the influence of the exhibition procurement hub to showcase the excellent quality and innovative strength of” Made in Qingdao “in the food field to global buyers.

‘The market is unpredictable’ and ‘the market is difficult to operate’ are the ‘sensory warmth’ of many small and medium-sized foreign trade enterprises that have returned from overseas exhibitions this year. Qingdao’s advantageous industrial chain enterprises that win by quality need some new strategies to “go global”.

During long-term research, the Qingdao Council for the Promotion of International Trade also found that small and medium-sized foreign trade enterprises generally face problems such as limited booth numbers, biased locations, poor construction effects, and insufficient promotion and advertising when participating in overseas exhibitions, resulting in unsatisfactory exhibition results. However, relying solely on the strength of the enterprises themselves is difficult to overcome in terms of customer experience.

In traditional markets such as Europe and Japan, ‘Made in Qingdao’ has already gained a certain reputation. Can we use a unique IP of a city brand to help small and medium-sized enterprises in the advantageous industrial chain ‘go global’? ”After repeatedly discussing this idea, the Qingdao Council for the Promotion of International Trade has continuously optimized and improved its design plan, aiming to enhance the overall brand image of Qingdao’s small and medium-sized enterprises participating in collective exhibitions through the unified image design of the “Qingdao Excellent Products” overseas exhibition area in Qingdao.

Taking the Cologne Food Expo as an example, the “Qingdao Excellent Products” exhibition area covers a total area of 168.5 square meters, showcasing more than ten types of high-quality Qingdao specialty foods such as nut baking, chili products, frozen vegetables, and meat. It has become the largest Qingdao exhibition area in European food exhibitions to date.

Qingdao has a strong foundation in the food and beverage industry, with prominent advantages such as large industrial scale, complete supply chain, and high product quality. It has formed multiple distinctive and competitive industrial clusters. The “Qingdao Premium” exhibition area has attracted a large number of overseas customers’ attention with its overall high-quality image. During the exhibition, a total of 2738 buyers were received, and more than 180 million yuan of intention orders were received on-site.

In the open Qingdao, there is already a paradigm of global expression by brand enterprises such as Haier and Hisense. More small and medium-sized enterprises are using their advantageous industrial chains as a foundation, establishing urban characteristic IPs with “Qingdao Youpin”, shaping brand identity, and assisting in “going global”.

Previously, at the Tokyo International Fashion Show in June and the Panama International Tire Show in July, the “Qingdao Youpin” exhibition area achieved significant results, receiving more than 3300 new and old customers, and the intended transaction amount exceeded 420 million yuan.

By actively ‘going global, there will be opportunities, “said the relevant person in charge of the Qingdao Council for the Promotion of International Trade. Next year, the Qingdao exhibition area of the” Qingdao Youpin “overseas exhibition will further increase to 12 international exhibitions. By implementing unified professional trade promotion measures for the Qingdao exhibition area, it will effectively enhance the effectiveness of enterprises in grabbing orders and expanding markets, and improve the quality and efficiency of the city’s foreign trade enterprises in implementing market diversification strategies.

Participating in overseas exhibitions is an important way for companies to efficiently connect with the global market. Since this year, the Action Plan of “Qingdao Enterprises Going to Sea for Trade” and the Action Plan of Helping Small and Medium-sized Enterprises ‘Sail Away” to Sea have been released. Qingdao has focused on promoting the catalogue of new market exhibitions such as the “the Belt and Road”, BRICS, Shanghai Cooperation and RCEP to foreign trade enterprises in the city, covering more than 10 industries, more than 20 countries and regions and more than 80 exhibitions. At the same time, we provide full-cycle services such as visa application, exhibit transportation, booth construction, reward and subsidy policy application, and export certificate of origin processing for enterprises, further enhancing and improving their comprehensive service capabilities for overseas exhibitions.

According to data, from January to September this year, the Qingdao Council for the Promotion of International Trade organized enterprises to participate in traditional markets such as Europe, America, Japan, and South Korea, as well as 12 emerging markets such as Russia, Panama, and ASEAN. A total of 357 enterprises were served and 32 international professional exhibitions were attended, resulting in a total of 1.226 billion yuan in intended transactions on site.