Description

The 17th Global New E-commerce Expo In Guangzhou In 2025

Time：2025 .11.27-29

Location: Guangzhou Airport Exhibition Center

As the traffic dividend gradually flattens, the e-commerce industry is ushering in a profound paradigm revolution. Private domain traffic has evolved from “icing on the cake” to “survival necessity”, live streaming e-commerce has shifted from wild growth to meticulous cultivation, and supply chain efficiency has become the core competitiveness to win the future. At this critical turning point, the 17th (Guangzhou) Global New E-commerce Expo and 2025 Guangzhou Private Domain Live Streaming Explosive Product Collection and Trading Fair emerged in response to the situation, with the innovative model of “private domain live streaming+stall collection+push customer distribution”, opening up a new growth engine for you.
This exhibition focuses on the core links of the e-commerce ecosystem value chain and accurately addresses industry pain points
*Private domain live streaming: Breaking the bottleneck of public domain traffic and creating a brand’s own traffic pool. Gather the top service providers and traders of TikTok, video number, Kwai, and other global live broadcast platforms to share the closed-loop operation methodology from diversion, transformation to repurchase, and help enterprises build risk-resistant and highly valuable user assets.
*Centralized procurement at the supply chain: Reshaping supply chain efficiency and targeting high-quality products at the source. Collaborate with high-quality factories and brand sources in Guangzhou and national industrial belts to create an innovative centralized procurement platform that combines offline product selection and online direct supply. Focusing on popular products such as food and beverage, health products, clothing and apparel, daily necessities, beauty and personal care, and home furnishings, we aim to achieve “one-stop sample viewing, one-stop ordering, and one-stop fulfillment”, making product selection more efficient and ensuring reliable supply.
*Push distribution: Fission growth, igniting sales. Integrate millions of community leaders, Twitter followers, and distribution platform resources to build a strong social distribution network. Empower brands to achieve social fission and sales explosion through precise matching, efficient commission sharing, and digital management tools, converting every private domain traffic into actual revenue.

Whether you are a brand or original factory seeking to break through bottlenecks, a channel merchant in urgent need of efficient sources of supply, a service provider with core technologies, or an entrepreneur exploring new growth paths, this is a strategic high ground you cannot afford to miss. We sincerely invite you to join us in Guangzhou to embrace the new private domain ecosystem, share the new opportunities of collective procurement, and ignite new growth in distribution! Book your booth immediately to seize the commanding heights of the new e-commerce era!

Exhibition Scope

E-commerce Platforms/Service Providers, Short Video/Live Streaming E-commerce/Private Domain E-commerce/WeChat Business/Community Group Buying/Community Platforms and Cross-border E-commerce, E-commerce Industrial Parks, Influencer Live Streaming Bases, E-commerce Poverty Alleviation Institutions, Supply Chains, OEM/ODM, Mini Programs, Shopping Malls, Data Centers, MCN Agencies, Short Video Platform Scenario Applications, Internet Enterprise Image Displays, Network Support, Operator Image Displays, Short Video Production Industrial Chains and AI Technologies, Content Management, E-commerce Logistics, E-commerce Packaging;

Live Streaming Equipment: Live Streaming Lights, Live Streaming All-in-One Machines, Live Streaming Trucks, Live Streaming Audio Systems, Live Streaming Sound Cards, Live Streaming Scene Cameras, Live Streaming Headphones, Live Streaming Microphones, Live Streaming Mobile Phones, Live Streaming Computers, Live Streaming Cameras, Live Streaming Software, Comprehensive Live Streaming Room Solutions, etc.;

E-commerce Food Products: Snack Foods, Nutritional Supplement Foods, Convenience Foods, Nuts and Roasted Goods, Alcoholic Beverages, Beverage Categories;

Restaurant Ingredients, Pre-cooked Meals, Meat Products, Fresh Produce, Fisheries, Frozen Products, Seasonings, Oils, and Grains;

Greater Health: Health Supplements, Functional Foods, Nutraceuticals, Meal Replacements, Medical/Protective/Disinfection Products, etc.;

Apparel and Accessories: Fashion Women’s/Men’s/Kids’ Clothing, Knitwear, Undergarments, Shoes, Socks, Hats, Luggage and Leather Goods, Jewelry, Watches, Eyewear, Ornaments, etc.;

General Merchandise/Home Decor/Gifts: Daily Necessities, Home Living Supplies, Tableware, Textile Home Products, Outdoor Products, Sanitary Products, Maternity and Baby Products, Cosmetics, Personal Care, Small Home Appliances, 3C Digital Products, Daily Chemicals and Hair Care Products;

Imported Goods Exhibition Area;

National Trend Products, Chinese Time-honored Brands, Intangible Cultural Heritage Inherited Products, Geographic Indication Products;

International Exhibition Delegations, Local Government Exhibition Delegations, Industry Association Exhibition Delegations.