Description

The 16th Shenzhen International Cross-Border E-Commerce Trade Fair

Exhibition Time: November 3-5, 2025 Exhibition

Venue: Shenzhen Futian Convention and Exhibition Center

Organizing Units: Guangdong Provincial Live-streaming E-commerce Association, Expansion Exhibition
Undertaking Units: Expansion Exhibition Co-undertaking Units: Haiquan Network

Exhibition Introduction

The 2025 Shenzhen International Cross-border E-commerce Expo (referred to as the Shenzhen Cross-border Expo) is jointly hosted by the Guangdong Live E-commerce Association and the Expanded Exhibition, and jointly organized by the Expanded Exhibition and Haiquan Network. The Shenzhen Cross-Border Fair will be held from November 3-5, 2025, at the Futian Convention and Exhibition Center in Shenzhen. Four theme exhibition areas will be set up at the exhibition site: cross-border e-commerce import and export brands and manufacturers exhibition area, cross-border platform exhibition area, cross-border service provider exhibition area, and a comprehensive pilot area/park/government exhibition area, which will gather the whole industry chain of cross-border e-commerce. Amazon, Newegg, Wal Mart eBay、Lazada、 Prominent platforms in the industry, such as AliExpress, gathered at the scene to provide a special selection event for cross-border e-commerce sellers, achieving seamless integration between sellers and buyers, helping traditional industries transform, exploring foreign markets, solving the problem of stagnant domestic manufacturers’ goods trade, and meeting the needs of more cross-border e-commerce industry enterprises. Shenzhen Cross-border Fair, looking forward to your visit!

Exhibition Profile

★ Cross-border e-commerce import and export brand and manufacturer exhibition area:
Daily necessities: kitchen supplies, bathroom products, home textiles, furniture, handicrafts, high-end gifts, home decoration, etc.
Home furniture and accessories: sofas, coffee tables, TV cabinets, beds, wardrobes, desks, chairs, dining tables, etc.
Outdoor supplies: outdoor equipment and devices, outdoor camping supplies and accessories, outdoor sports and leisure products, water sports, winter skiing supplies and devices, outdoor fitness sports, various outdoor accessories;
Gift and cultural creation: craft gifts, promotional advertising/low-priced customized promotional products, electronic (consumer electronics, wearable products) and digital products, cups and pots, kitchenware, stationery and cultural products, packaging and paper products, household goods, smart technology gifts, home textiles, etc.
Beauty and personal care: makeup and skincare, hairdressing and hair care, hair products, beauty tools, daily cleaning, health products, medical equipment, adult products, etc.
Household appliances: kitchen appliances, bathroom appliances, household appliances, smart appliances, home appliance supply chain, etc;
Clothing and Apparel: ODM/OEM OEM OEM Contract Manufacturing: Men’s clothing, women’s clothing, children’s clothing, footwear, accessories, casual wear, denim streetwear, fashionable sportswear, cashmere fashion, young ladies’ clothing, wedding dresses, formal wear, maternity clothing, various fabrics, fabrics, yarns, processing accessories, transfer printing materials, etc;
Leather goods and bags: paper packaging products, plastic packaging products, metal packaging products, leather packaging products, wooden packaging, glass packaging products, and various new material packaging products, creative packaging products, green and environmentally friendly biodegradable packaging products, various composite material packaging products, packaging materials, packaging accessories, related packaging equipment;
Jewelry: related products such as jewelry, gemstones, and raw materials, gold products, jade, crystal carvings, popular jewelry, mineral specimens, machinery, equipment, tools, etc
Pet supplies: pet medical care, pet food, pet food, pet snacks, pet food additives, production equipment and packaging technology, pet clothing, bedding, beauty care, collars, leashes, pet pens, cat beds, backpacks, toys, utensils, carts, training smart supplies, and hygiene products;
Cross-border food: leisure food, comprehensive imported food, functional health food, meat and frozen food, green agriculture, high-end beverages and dairy products, ODM/OEM processing
Maternal and child toys: maternal and child products, feeding and care, baby clothing, children’s products, children’s toys, etc.
Automotive and motorcycle parts: components and assemblies, electronics and systems, supplies and modifications, repairs and maintenance, management and digital operation solutions, lubricants and lubricants
3C Electronics: 3C digital (accessories such as cameras, mobile phones, computers, etc.), smart products, household appliances, audio and video products, computer terminals and peripheral products, mobile terminal devices, wearable devices, 3C digital accessories, health electronics and personal care, smart travel and automotive electronics, etc.
Hardware products: hardware tools, manual tools, electric tools, pneumatic tools, automotive maintenance tools, mechanical tools, gardening tools, abrasives and grinding tools, mechanical tools, hydraulic tools, high-pressure cleaning equipment, toolboxes, air compressors, cutting tools, coatings and chemical products, furniture accessories, decorative hardware, etc.
Home gardening: greening construction technology, landscape materials and supporting facilities, various landscape lighting systems, weeding equipment, irrigation equipment, horticultural lighting product accessories, ornamental plants, grass lawns, simulated plants, and garden sprinkler irrigation, water-saving irrigation products, etc.
Lighting fixtures: LED light sources, solar tools, holiday lights, office lighting, home lighting, fluorescent lamps, bracket lights, smart LED lamps, smart home lighting, energy-saving lighting fixtures, outdoor lighting, commercial lighting, urban lighting, LED lighting, etc.
★ Cross-border platform exhibition area:
Cross-border e-commerce B2B, B2C, C2C platforms, domestic and foreign retail e-commerce, import and export trading companies, mainstream domestic e-commerce platforms, domestic import cross-border e-commerce platforms, etc
★ Cross-border service provider exhibition area:
Cross-border e-commerce logistics: warehousing logistics, freight forwarding, express delivery, transshipment, overseas warehouses, customs agents, supply chain management, intelligent terminals, intelligent warehousing, logistics packaging, barcode labels, handling, etc.
Finance/payment: cross-border payment companies, banks, supply chain finance, microfinance, financing settlement, credit card services, Internet payment, electronic currency, electronic payment, mobile payment operators, Internet value-added services;
Others: supply chain service providers, contract operators, training, intellectual property, trademark registration, etc.
★ Comprehensive pilot zone, industrial park, and government exhibition area:
Cross-border e-commerce parks and city pavilions: showcasing the image of cross-border e-commerce demonstration cities/districts, cross-border e-commerce parks, bases, community e-commerce, micro malls, rural e-commerce, etc.

Exhibition Highlights
Hosted by authoritative institutions, with years of brand cultivation, industry benchmark exhibitions, and the preferred choice for cross-border e-commerce!
The Shenzhen Cross-border Fair is jointly organized by the Guangdong Live E-commerce Association and the Expanded Exhibition, hosted by the Expanded Exhibition, and jointly organized by Haiquan Network and Fengju Network. Multi-party collaboration, strong cooperation, years of brand cultivation, dedicated to creating a one-stop high-quality and efficient product selection platform for the cross-border e-commerce industry, and a benchmark exhibition for the cross-border e-commerce industry!
Thousands of high-quality cross-border factories appeared at the exhibition, with a wide range of popular cross-border categories available!
Thousands of high-quality cross-border factories converge, presenting over 50 popular cross-border product categories, covering daily necessities, 3C electronics, cultural and sports goods, household appliances, and more, providing a one-stop product selection solution for cross-border e-commerce sellers.
◆ Four themed exhibition areas, ten category zones, precise positioning of popular products!
The exhibition has a large scale and a wide range of exhibition categories. It has four themed exhibition areas: cross-border e-commerce import and export brands and manufacturers, cross-border platform exhibition area, cross-border service provider exhibition area, and comprehensive trial area/park/government exhibition area. It accurately targets the viewing needs of the audience and enhances the viewing experience. Set up specialized areas for daily necessities, household appliances, sports equipment, 3C electronics, gifts, toys, mother and baby products, pet products, lighting, outdoor products, and other product categories to assist cross-border e-commerce sellers in selecting products quickly and efficiently.
Build a cross-border e-commerce topic matrix for concurrent events, with over 100 speeches on different topics over three days, full of practical knowledge!
The Shenzhen Cross-border Trade Fair Organizing Committee, together with well-known cross-border e-commerce industry circles such as Haiquan Network and Fengju Network, held a series of forward-looking and market-sensitive conference and forum activities at the same time. Over 100 cross-border e-commerce topic speeches were held in three days, and more than 500 cross-border celebrities and e-commerce experts attended the activities, covering various aspects such as cross-border e-commerce policy interpretation, analysis of cross-border e-commerce comprehensive pilot zone development trends, cross-border product selection strategies, store operations, analysis of cross-border sales cases, and practical sharing.
Link the upstream, midstream, and downstream industrial chains of cross-border e-commerce, and provide a one-stop solution for domestic products to go global!
The exhibition site gathers cross-border full industry chain brands, factories, operators, communications, banks, payment platforms, software, training institutions, logistics and express delivery enterprises, demonstration bases, parks, mobile intelligent terminal service providers, etc., Amazon, Alibaba International Station eBay、Shopee、Wish、 Famous platforms such as AliExpress and xShoppy are available to answer questions and clarify doubts for companies interested in entering the cross-border e-commerce industry, helping traditional foreign trade enterprises transform and upgrade, and exploring international blue oceans.
Cross-border e-commerce industry docking meeting, helping to select products during the peak season of cross-border e-commerce!
In order to further enhance the one-stop professional, efficient, and convenient product selection and communication among the cross-border e-commerce industry, the Shenzhen Cross-border Trade Fair has set up an industry docking zone. More than 20 major buyers have attended, and over 240 special docking activities have been held for two consecutive days. High-quality cross-border factories on-site have conducted one-on-one product selection docking, precise matching, promoting sellers to choose popular products, helping brands go global, and achieved true mutual benefit and win-win between sellers and brand manufacturers.